Building a Generative AI Chatbot for a Website Using Custom Data
Industry
Beauty / Cosmetics
Employees
30,000+
Clients
15,000+ professionals trust Thalgo
Website
thalgo.co.uk/About Thalgo
THALGO is a French marine cosmetics brand founded in 1964, historically rooted in the world of algae and thalassotherapy. It is a multi-entity organization, with customer communication and marketing challenges that vary by market. Its goal: maintain a coherent group framework without slowing down local execution.
Scott Brinker
Analyst & Advisor, chiefmartec
"Loyalty isn't a program customers join. It's a relationship they build, one interaction at a time, each moment reinforcing the last. AI allows us to personalize those moments at a scale previously unimaginable."
The Impact of AI on Modern CRM
45%
Increase in sales team productivity.
3x
Businesses using AI-driven churn prediction.
2025
Standard baseline for all CRM operations.
85%
Organizations report positive ROI .
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The Solution
We developed a custom AI architecture that transforms static PDFs into an interactive knowledge base, empowering users with instant, accurate answers.
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